BRAND IDENTITY DESIGN
The Mini Brand Package
Just getting started? Need a brand refresh? We offer a brand identity service that can be added to any website package. Although we refer to it as a mini-brand, it’s actually quite robust. It includes exactly what you need to get your brand and website up and running. You can use the same elements to create other brand-specific goodies, such as business cards, flyers, and social media posts.
Mini Brand Add-On
WHAT’S INCLUDED:
Brand discovery questionnaire to clarify your style, values, and audience
One custom logo concept, thoughtfully researched and designed
One round of collaborative revisions to refine your logo
A secondary logo and favicon for flexible use across platforms
Primary and secondary font selections to support your brand voice
Curated color palette to bring consistency and personality to your visuals
One-page brand style guide with logo usage, colors, and typography—easy to reference and share
Final logo files for web and print (PDF, EPS, PNG, SVG in black, white, and color)
timeline
3 weeks
investment
starting at $1100
THE BRAND IDENTITY PROCESS
What to expect.
A thoughtful brand isn't created by accident; it’s the result of an intentional, step-by-step collaboration. I lead you through a signature, streamlined process designed to eliminate overwhelm and replace it with momentum.
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Once you’re in the books, we’ll start with an in-depth questionnaire, then a 30-minute call to identify your style and audience.
Based on the information we uncover, I will create a moodboard to capture the ideal feeling of your brand.
When we part ways, I’ll get started on your logo, brand colors, and typography.
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I’ll take all of the information we gathered and identified in phase one and start designing.
We’ll schedule another call to review the brand system together. You’ll get some time to digest and live with the designs before providing feedback.
We’ll then work through one round of revisions to perfect the brand visuals.
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We will be left with a polished, cohesive identity system that is unique to your brand and tailored to your ideal clients or customers.
When everything is finalized, we’ll jump into the website design process, using your new identity system.
